Jam 7 wins “Best Use of Data/AI in a Marketing Campaign” at the CRN Awards 2025

We are thrilled to share that Jam 7 has been awarded Best Use of Data/AI in a Marketing Campaign at the CRN Sales & Marketing Awards 2025!

This recognition means a great deal to us, not only because of the honour itself, but because of how we earned it - by combining creativity, data, and a celebration of Pride Month into something truly unique.

Meet Jam Tart: AI with Attitude

Our winning entry featured Jam Tart, an AI-powered drag queen created to unapologetically roast marketing campaigns. Launched during Pride Month, Jam Tart was more than a gimmick - she was powered by real marketing insight, designed to help brands laugh, learn, and improve their messaging.

Witty, sharp, and undeniably fabulous, Jam Tart delivered personalised campaign critiques filled with benchmarks, stats, and tough love. All fun, all facts.

"A brilliant example of AI use - humorous, informative, and packed with stats and testimonials.”

CRN UK, 2025 Sales & Marketing Awards

Pride with Purpose

We launched Jam Tart as part of our Pride Month celebrations, but our aim was to go beyond a rainbow-coloured logo. We wanted to create something that genuinely celebrated LGBTQ+ creativity, while offering real value to marketers. Jam Tart achieved that, and more.

Try it for Yourself

Jam Tart is still live and ready to serve some sass. Submit your marketing and let her roast you - for free!

She’s packed with personality, but backed by real marketing data and AI smarts.

A huge Thank You

We’d like to thank CRN UK for recognising our work, and give credit to the brilliant team at Jam 7 who brought this bold idea to life. To everyone who tried Jam Tart and shared her with their networks - thank you.

This win is for the queens, the coders, the strategists, and the believers in bold ideas.